When the numbers don't agree.
Shopify says one thing. Meta says another. GA4 shows something else. The problem is often the tracking underneath the campaign.
Practical learning
UNDERSTAND WHERE YOUR DATA GOES
Learn how to set up, connect and verify the tracking behind your marketing — from GTM and Meta Pixel to CAPI, APIs, events and conversions.
Built for Better Tracking
Learn how to set up, connect and verify the tracking behind your marketing from GTM and Meta Pixel to CAPI, APIs, events and conversions.
Learn how to track, connect and verify your data with GTM, Pixel, CAPI and APIs.
Learn the tracking behind the numbers.
A practical live workshop to understand how tracking is built, connected, tested and fixed in real marketing setups.
What you'll work with
Shopify
Google Tag Manager
Google Ads
GA4
Meta PixelMeta AdsCCAPI
AAPIs
One workflow. Multiple data systems.
What happens inside.
Google Tag Manager
Tags, triggers, variables and practical event setup.
Meta Pixel + CAPI
Browser events, server signals and verification.
APIs + Events
How event data moves between systems.
Debugging & Mismatch
Find why Shopify, Meta and GA4 numbers do not match.
Built for the people doing the work.
Whether you manage campaigns, work with clients or run your own business.
Marketers
Understand what your campaigns are actually measuring.
Freelancers
Add tracking setup, audits and debugging to your client services.
Agency Teams
Build cleaner tracking workflows across client accounts.
Business Owners
Understand why your platform numbers do not always match.
Stop guessing.
Start building.
Start building.
Learn the practical workflow behind your tracking and apply it to real campaigns, websites and client projects.
₹499
₹99ONLY
Live workshop
Learn the tracking behind the numbers.
A practical live workshop to understand how tracking is built, connected, tested and fixed in real marketing setups.
What you'll work with
ShopifyGTMGoogle AdsGA4Meta PixelMeta AdsCCAPI
AAPIs
One workflow. Multiple data systems.
Shopify120
Meta104
GA4116
When the numbers don't agree.
Shopify says one thing. Meta says another. GA4 shows something else. The problem is often the tracking underneath the campaign.
Practical learning
What happens inside.
Google Tag Manager
Tags, triggers, variables and practical event setup.
Meta Pixel + CAPI
Browser events, server signals and verification.
APIs + Events
How event data moves between systems.
Debugging & Mismatch
Find why Shopify, Meta and GA4 numbers do not match.
Built for the people doing the work.
Whether you manage campaigns, work with clients or run your own business.
Marketers
Freelancers
Agency Teams
Business Owners
Stop guessing.
Start building.
Start building.
Learn the practical workflow behind your tracking and apply it to real campaigns, websites and client projects.
₹499
₹99ONLY
Live workshop
Tracking Lab
See what happens when a customer action becomes trackable data — and how RIVA helps you understand the flow.
Tracking Flow
Google Tag Manager
See how a purchase becomes an event, enters the data layer and reaches the right marketing systems.
Tracking Flow
Meta Pixel + CAPI
See how browser and server signals work together to make customer actions measurable.
Tracking Flow
APIs + Events
See how an event becomes structured data, travels through an API and reaches its destination.
Tracking Lab
See what happens when a customer action becomes trackable data — and how RIVA helps you understand the flow.
Tracking Flow
Google Tag Manager
See how a purchase becomes an event, enters the data layer and reaches the right marketing systems.
Tracking Flow
Meta Pixel + CAPI
See how browser and server signals work together to make customer actions measurable.
Tracking Flow
APIs + Events
See how an event becomes structured data, travels through an API and reaches its destination.
01
Google Tag Manager
Set up tags, triggers and variables with confidence.
02
Meta Pixel + CAPI
Understand browser and server-side event delivery.
03
APIs + Events
Connect systems, send events and verify the data flow.
Hi, I’m Kushal.
Hi, I’m Kushal.
Hi, I’m Kushal...
I’ve been working in digital marketing for 6+ years, mainly across Social Media and Performance Marketing. Along the way, I’ve worked on real campaigns, websites, tracking and marketing systems across Indian and international projects.
I started RIVA to share the practical lessons I’ve learned from doing the work, not just talking about it.
Want to learn the practical side too? Join the RIVA Workshop.
I’ve been working in digital marketing for 6+ years, mainly across Social Media and Performance Marketing. Along the way, I’ve worked on real campaigns, websites, tracking and marketing systems across Indian and international projects.
I started RIVA to share the practical lessons I’ve learned from doing the work, not just talking about it.
Want to learn the practical side too? Join the RIVA Workshop.
I’ve been working in digital marketing for 6+ years, mainly across Social Media and Performance Marketing.
Along the way, I’ve worked on real campaigns, websites, tracking and marketing systems across Indian and international projects.
I started RIVA to share the practical lessons I’ve learned from doing the work, not just talking about it.
Want to learn the practical side too?
Join the RIVA Workshop.
Kushal Bhati
Founder, Riva
Frequently Asked Questions
RIVA is a practical tracking and measurement workshop focused on GTM, Meta Pixel, CAPI, APIs, events, conversions, testing and debugging.
No. Meta tracking is one part of the workshop. The broader focus is practical tracking implementation, GTM, APIs, events, conversions and measurement.
Yes. GTM is a core part of the workshop, including tags, triggers, variables, event setup and practical testing.
Yes. The workshop explains Meta Conversions API and how browser-side and server-side tracking work together.
Yes. You’ll learn the practical role of APIs in connecting systems and sending tracking data between platforms.
No advanced technical background is required. The workshop explains the concepts step by step and focuses on practical implementation.
Yes. Tracking implementation is a practical skill that can be applied to freelance work, agency projects and client setups.
Yes. The goal is to help you understand and implement a stronger tracking and measurement foundation for your own business or projects.
Yes. Testing and debugging are part of the practical implementation workflow.
The current introductory workshop price is ₹59.
No. ₹99 is the current introductory workshop price.
You will receive the workshop details and next steps after completing the registration.
Frequently Asked Questions
RIVA is a practical tracking and measurement workshop focused on GTM, Meta Pixel, CAPI, APIs, events, conversions, testing and debugging.
No. Meta tracking is one part of the workshop. The broader focus is practical tracking implementation, GTM, APIs, events, conversions and measurement.
Yes. GTM is a core part of the workshop, including tags, triggers, variables, event setup and practical testing.
Yes. The workshop explains Meta Conversions API and how browser-side and server-side tracking work together.
Yes. You’ll learn the practical role of APIs in connecting systems and sending tracking data between platforms.
No advanced technical background is required. The workshop explains the concepts step by step and focuses on practical implementation.
Yes. Tracking implementation is a practical skill that can be applied to freelance work, agency projects and client setups.
Yes. The goal is to help you understand and implement a stronger tracking and measurement foundation for your own business or projects.
Yes. Testing and debugging are part of the practical implementation workflow.
The current introductory workshop price is ₹59.
No. ₹99 is the current introductory workshop price.
You will receive the workshop details and next steps after completing the registration.
Contact RIVA
Let’s build a tracking system you can trust
Have a question about the workshop, tracking or implementation?
A clearer way to learn tracking.
Practical tracking. Better measurement. Real implementation.
© 2026 RIVA. For those who refuse to guess.
Made for the next useful decision.
A clearer way to learn tracking.
Practical tracking. Better measurement. Real implementation.
© 2026 RIVA. For those who refuse to guess.
Made for the next useful decision.